Digital-Based Marketing Strategy Development Service

The government authority in New York seeks a vendor to provide a digital-based marketing strategy development service. The buyer requires a strategy that includes branding, graphic design, photography, and videography assets. The requested scope also includes creating an eight-page agency website with search engine optimized content, recommending audience engagement strategies and editorial calendars, and producing initial content and schedules. Additionally, the vendor must enhance the agency's social media presence on Facebook, Instagram, and LinkedIn, and establish processes to track website and social media performance. The buyer restricts eligibility to onshore US organizations and specifies that work performance will occur offsite. Bidders must submit proposals digitally through email or online, and the buyer is actively looking for proposals to determine the budget. The buyer will hold an online pre-bid question and answers meeting on September 28, 2026.