Festival Marketing and Communications Plan Services- Budget - 15,000 to 25,000 USD

The City of Dublin seeks a qualified firm to serve as the lead agency for the 2027 Dublin Irish Festival and its 40th anniversary. The selected firm must develop an integrated marketing and communications plan during Phase 1 and, upon approval, execute and manage campaign elements alongside City staff and partners in Phase 2. The scope includes overall strategic direction, creative recommendations, paid and earned media strategies, social media graphics, copywriting, and performance tracking. The anticipated contract runs from December 1, 2026, to August 31, 2027, with an option to renew for two additional one-year terms. Only USA onshore organizations with at least five years of current experience in integrated marketing, communications, and media campaigns are eligible. Bidders must email proposals to [email protected] by 5 p.m. on October 16, 2026, and submit questions to Erin Santa by 4 p.m. on October 9, 2026. The City evaluates proposals based on experience, team qualifications, schedule capability, performance measurement experience, and overall cost value. The budget allocates $15,000 to $25,000 for Phase 1 plan development and an anticipated $100,000 to $125,000 for Phase 2 implementation.