Integrated Marketing Effectiveness Study Services

The Nevada Division of Tourism seeks a USA-based vendor to provide offsite integrated marketing effectiveness study services. The selected contractor must measure paid, owned, and earned marketing and media efforts to evaluate their impact on travel perception, interest, visitation, and spending in Nevada. Additionally, the vendor must utilize a web-based methodology for rapid data collection, skip pattern control, and recall testing of print, television, digital, and other media assets across key target segments. Only onshore USA organizations are eligible to submit proposals for this opportunity. Interested vendors must submit all questions regarding the solicitation no later than November 4, 2026. The buyer requests proposals to determine the budget and has not provided specific contract terms, submission methods, or evaluation criteria in the available text.