Strategic Brand and Marketing Services
- Client
- New Brunswick
- RFP Number
- MRB-58039
- Posted
- 10/17/2026
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe 2029 Canada Games Host Society Inc. requires an Agency of Record to deliver strategic brand and marketing services for the 2029 Canada Summer Games. Scope includes developing brand identity, graphic standards, templates, marketing and communications plans, digital strategies, campaign execution, and a responsive bilingual website with ecommerce and live feed capabilities. Eligibility is restricted to Canadian onshore organizations. Proposals must follow specified formatting guidelines, include a completed Agency Profile Form, stay within a 12-page limit for the body, and present fee breakdowns. Submissions are accepted digitally via email or online. The deadline for written enquiries is October 27, 2026, at 12:00 noon ADT. Evaluation will prioritize demonstrated experience and expertise in similar projects (35%), proposed approach and project management (35%), cost effectiveness (20%), value-in-kind opportunities (5%), and proposal clarity (5%).
Key solicitation details
AI-extracted from 76 - 2029 - RFP for Brand Services - October 2026 (EN & FR)-fujhoogtjudgoozh.pdf. Confirm against the original documents before bidding.
The 2029 Canada Games Host Society requests proposals for an Agency of Record to provide strategic brand and marketing services for the 2029 Canada Summer Games. The scope includes brand development, marketing communications strategy, campaign development, and website design. The listing notes eligibility is restricted to onshore Canadian organizations.
- Issued by
- 2029 Canada Games Host Society Inc. / Société hôtesse des Jeux du Canada de 2029 Inc.
- Deadline for Questions
- October 27, 2026, 12:00 noon ADT
- Proposals due
- 12:00 noon Atlantic Daylight Time (ADT) on October 30, 2026
- Target award notification
- November 16, 2026
- Brand Strategy and Plan and Campaign Development deadline
- 16 March 2027
- How to submit
- Electronic via email
- Submission details
- Submit via email to [email protected] with subject line '2029 Canada Games RFP - Agency of Record for Strategic Brand and Marketing Services'. Body limited to 12 pages.
- Contract term
- Commences upon execution and continues through the 2029 Canada Summer Games
- Place of performance
- Offsite (Moncton and Saint John Region, New Brunswick)
How proposals are evaluated
| Demonstrated experience and expertise in similar projects | 35% |
| Strategic alignment and methodology | 20% |
| Cost effectiveness | 20% |
| Team capability and capacity | 20% |
| Value In-Kind opportunities | 5% |
| Clarity and completeness of the proposal and fee assumptions | 5% |
Scope of work
- Develop overall brand identity, tagline, look and feel, personality, and vocabulary
- Logo development complete with Graphic Standards Manual and branded templates
- Comprehensive brand strategy and marketing communications plan
- Recommendations for digital marketing strategies and content plan
- Campaign planning, creative asset development, and metric identification
- Design, develop, test, and launch a responsive bilingual website with CMS and ecommerce capabilities
- Ongoing graphic design and digital asset development support
- Development of promotional and campaign materials including signage and wayfinding
Minimum qualifications
- Proven track record for creative excellence in brand development
- Canadian organization (Onshore Canada Organization Only)
- Experience advising not-for-profit organizations
Documents to include with the bid
- Title Page
- Covering Letter signed by an authorized signatory
- Completed Agency Profile Form (Schedule A)
- Summary of team structure, key personnel roles, qualifications, and office locations
- Understanding of project objectives and scope
- Workplan and schedule with critical milestones
- Summary of experience with not-for-profit organizations and comparable case studies
- Detailed fee breakdown and pricing schedule
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
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