About this opportunity
AI summaryThe buyer requires a vendor to provide a visit media attribution and campaign measurement service that measures cross-channel marketing activity and links ad exposure to visits, trips, or hotel bookings. The selected vendor must establish campaign setups, analyze hotel bookings data, deliver monthly reporting with match rates and deduplication methodologies, provide insights to guide media decisions, and supply dashboard logins for at least ten users. All reports and work products remain the property of the buyer. Only USA-based organizations are eligible to submit proposals for this offsite work. Questions regarding the solicitation must be submitted no later than November 2, 2026. The contract term is for one year, and the buyer is currently seeking budget proposals.
Buyer and opportunity details
- Client
- Rhode Island Commerce Corporation
- Solicitation No.
- RFP-2618
Scope of work
- Place tracking code on www.visitrhodeisland.com and campaign pages, updating if platforms change
- Provide tracking tags and instructions to media and advertising agencies
- Perform hotel bookings attribution reporting room nights, revenue, stay dates, channel, and market
- Link ad exposure to visits, trips, or bookings with monthly reporting that avoids duplication
- Provide dashboard logins for at least ten Corporation users
- Deliver monthly reports with findings and recommendations, and hold monthly review calls
- Send data into Symphony and Snowflake platforms and estimate visitor spending
- Train Corporation staff, answer support requests within 2 business days, and assist provider handoff
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| OVERALL EXPERIENCE OF COMPANY & DEMONSTRATED RESULTS | 20 points |
| QUALIFICATIONS OF PERSONNEL | 15 points |
| STRATEGIC THINKING/PLANNING APPROACH | 45 points |
| BUDGET APPROACH/COST EFFECTIVENESS | 20 points |
| MBE/WBE/DisBE Participation (additional potential points) | 6 pts |
Minimum qualifications
- Experience measuring CTV, streaming audio, display and online video ads for travel or tourism clients
- Experience tying ad exposure to hotel bookings
- Use of control groups, with the method disclosed to the client
- Experience turning attribution data into recommendations for marketing clients
- Experience delivering data into client-owned platforms and warehouses
Documents to include with your response
- Technical Proposal (approach, work plan, timeline, and outcome evaluation plan)
- Staff listing, qualifications, past experience, and resumes
- Proposed fee structure and budget breakdown
- Completed Channel Coverage Matrix
- W9 showing FEIN or Social Security number
- Completed RFP Response Certification Cover Form
- Completed MBE, WBE, and/or Disability Business Enterprise Participation Plan Form
Key dates
- Questions due
- 11:59 pm on Monday, November 2, 2026
- Responses to questions posted
- Thursday, November 12, 2026
- Proposals due
- 11:59 pm on Tuesday, November 24, 2026
- Contract start
- January 1, 2027
How to submit
- Method
- Electronic via email
- Instructions
- One (1) electronic (PDF) version must be provided by email to [email protected] by 11:59 pm on Tuesday, November 24, 2026.
Contract details
- Term
- Initial period of one (1) year beginning January 1, 2027, with option to renew for up to two (2) additional one-year terms.
- Estimated value
- $50,000 to $85,000 for the initial term
- Place of performance
- Offsite
- Insurance and bonding
- Maintain all required insurance during the term of any contract pursuant to this solicitation.