What the buyer needs
AI summaryThe buyer seeks brand audit and stakeholder perception analysis services. This includes organizational branding, research, strategic communications, and brand development. The service requires a comprehensive review of the brand and communications ecosystem. It will provide actionable recommendations to support organizational growth and engagement.
Scope of work
- Project Work Plan with methodology, timeline, stakeholder engagement process, and milestones
- Brand Audit Report assessing corporate branding, digital presence, social media, and materials
- Stakeholder Perception Analysis via surveys, focus groups, interviews, and listening sessions
- Stakeholder Perception Findings Report summarizing methodology, participation, findings, and perception gaps
- Brand Position Assessment evaluating mission understanding, awareness, reputation, and messaging consistency
- Strategic Recommendations Report covering positioning, messaging, brand architecture, and internal activation
- Executive Presentation of findings and recommendations to CWI leadership and Board
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Cost Effectiveness | Not specified |
Minimum qualifications
- Expertise in organizational branding, stakeholder research, strategic communications, and nonprofit or public-sector brand development
- Administrative and financial capability to effectively and efficiently deliver proposed services
- Meet fiscal reporting requirements in accordance with Generally Accepted Accounting Practices (GAAP)
- Show evidence of continued financial stability
Documents to include with your response
- Cover Sheet with organization details, authorized representative, signature, and total proposed cost
- Organization description including length of existence, vision, mission, and goals
- Project Approach describing methodology, research tools, engagement strategy, and data analysis
- Explanation of how scope of work will be conducted with Executive Leadership Team
- Credentials and qualifications of key personnel, including non-CWI references
- Detailed budget and budget narrative for each proposed expense
- Example(s) of your work
How to submit
- Method
- Instructions
- Proposal with electronic signature must be emailed; written response not exceeding 15 single-sided pages, excluding attachments.