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Brand Audit and Stakeholder Perception Analysis Services in Indiana

Buyer
Center of Workforce Innovations (CWI)
Place of performance
Northwest Indiana (Jasper, Lake, La Porte, Newton, Porter, Pulaski, and Starke counties); offsite at vendor premises
Submission deadline
Dec 15, 2026

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What the buyer needs

AI summary

The buyer seeks brand audit and stakeholder perception analysis services. This includes a comprehensive audit and recommendations for brand positioning, messaging, architecture, and communications alignment.

Scope of work

  • Project Work Plan detailing methodology, timeline, stakeholder engagement process, and milestones
  • Comprehensive Brand Audit Report assessing current branding and communications materials
  • Stakeholder Perception Analysis using surveys, focus groups, interviews, or listening sessions
  • Stakeholder Perception Findings Report summarizing methodology, participation, findings, and opportunities
  • Brand Position Assessment evaluating mission understanding, awareness, reputation, and messaging consistency
  • Strategic Recommendations Report for brand positioning, messaging, architecture, and communications alignment
  • Executive Presentation of findings and recommendations to CWI leadership and Board of Directors

How proposals are evaluated

CriterionWeight / scoring
Cost EffectivenessNot specified

Minimum qualifications

  • Expertise in organizational branding, stakeholder research, strategic communications, and nonprofit or public-sector brand development
  • Administrative and financial capability to effectively and efficiently deliver proposed services
  • Meet fiscal reporting requirements in accordance with Generally Accepted Accounting Practices (GAAP)
  • Show evidence of continued financial stability
  • Provide references not associated with CWI

Documents to include with your response

  • Cover Sheet with organization details, contact, authorized representative, signature, and total proposed cost
  • Organization description including length of existence, vision, mission, and goals
  • Project Approach describing methodology, research tools, stakeholder engagement, brand audit, and data analysis
  • Explanation of how to address scope of work with Executive Leadership Team
  • Credentials and qualifications of key personnel, including references
  • Detailed budget and budget narrative for each proposed expense
  • Example(s) of your work

How to submit

Method
Email
Instructions
Submit via email with electronic signature; written response not exceeding 15 single-sided pages, excluding attachments.
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