What the buyer needs
AI summaryUT Dallas seeks a partner to assess audience perception and develop a brand position and messaging framework. The goal is to reflect the university's rise as a STEM-focused research institution. The selected firm will evaluate the 'The Future Demands Different' campaign. Recommendations will be made for improvements to creative strategy and visual identity.
Scope of work
- Assess audience perception of the University
- Develop a brand position and messaging framework
- Evaluate The Future Demands Different campaign
- Recommend improvements to creative strategy and visual identity
- Provide an approach to earn brand adoption across a decentralized campus
Documents to include with your response
- General Questionnaire
- Subcontracting Plan
- Cost Proposal
- Technical Proposal
- Signature Page
- Addenda Acknowledgement
How to submit
- Method
- Electronic via Public Portal
- Instructions
- Upload submissions to https://utdallas.bonfirehub.com/opportunities/261182. Maximum upload file size is 1000 MB. Do not embed documents within uploaded files.