Digital and Traditional Marketing, Media Planning, and Buying Services

The buyer seeks a USA-based onshore organization to provide digital and traditional marketing services for a three-year offsite contract. The buyer requires the vendor to integrate digital tactics with its institutional website, landing pages, CRM system (Salesforce/Target X), Google Analytics, Google Tag Manager, and existing social media platforms. The requested scope includes executing campaigns across traditional and digital channels—such as paid search, paid social, programmatic display, streaming audio and video (OTT/CTV), mobile, and geofencing—with a strong focus on video-first storytelling to strengthen brand awareness. The buyer establishes a budget of 500,000 USD for this procurement. Vendors can submit responses digitally via email or online. The buyer requires all questions by October 21, 2026, and sets the final submission deadline for November 10, 2026. The text does not contain specific evaluation criteria.