Brand Refresh and Visual Identity Development Service

The buyer seeks a Canada-based organization to provide brand refresh and visual identity development services offsite. The buyer requires the vendor to evaluate, refine, and strengthen the destination brand by aligning strategy with visual expression to create year-round leisure travel destination brand awareness through research-based marketing campaigns. The vendor must modernize the brand, develop two to three distinct brand concepts, create a logo, and establish brand positioning and messaging. The vendor must also review and update design components such as graphics, icons, and patterns to improve consistency, accessibility, clarity, and usability across touchpoints. The scope excludes any website redesign work, as website updates remain independent. Bidders must submit proposals digitally via email or online, and the buyer is actively looking for budget proposals.