Social Media Marketing and Content Management Services for WA529 Education Savings Plans

The buyer requires a USA-based vendor to provide offsite social media management services for two education savings plans, Prepaid Tuition and Invest. The selected firm must study the program structure, identify target audiences, and create a platform-specific social media strategy for Facebook, Instagram, X, and LinkedIn. The scope includes calendarizing content, producing static, interactive, and video media, managing community engagement, and executing strategy to grow followers, drive engagement, and direct traffic to the website. The vendor must submit monthly performance reports, adjust strategies based on results, and recommend additional platforms. The buyer requires vendors to submit all questions by September 24, 2026, and will hold a pre-bid conference on October 7, 2026. Only USA organizations are eligible to apply. The buyer seeks proposals to determine the budget and provides no specific evaluation criteria.