What the buyer needs
AI summaryThe state seeks advertising and marketing services to promote gaming as a fun entertainment option. The goal is to increase product sales, account creations, and website traffic. All questions regarding this solicitation must be submitted by October 16, 2026.
Scope of work
- Account Management
- Creative
- Media Planning and Buying
- Public relations, sponsorship, and event planning
- Social strategy and content
- Collateral projects
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Agency Philosophy, Strengths, and Capabilities | 125 points |
| Client Service | 125 points |
| Media Strategy, Planning and Buying | 80 points |
| Measurement and Reporting | 50 points |
| PR, Sponsorship, and Event Planning | 20 points |
| Social Strategy and Content | 100 points |
| Case Studies | 125 points |
| Staffing Proposal and Key Biographies | 75 points |
| Price | 300 points |
Minimum qualifications
- Onshore (USA Organization Only)
- Existence or willingness to establish an office space with two or more employees in Minnesota
- Agency staff must have at least five years of experience relating to state-of-the-art digital and traditional marketing
Documents to include with your response
- Attachment A: Responder Declarations
- Attachment B: Exceptions to State's Terms and Conditions
- Attachment C: Cost Detail
- Attachment D: Responder Form Workforce and Equal Pay Declaration Page
- Written proposal
How to submit
- Instructions
- Written proposals must be no more than 30 single-sided pages. Attachment C Cost Detail must be submitted as a separate document from the technical response.