Global Paid Media Agency Service

Destination Canada requires a global paid media agency partner to serve as Agency of Record for paid media planning, buying, and management services. The selected agency will develop paid media strategies aligned with Destination Canada's brand, corporate values, and 2030 strategic objectives, utilizing a traveller-first, geo-agnostic approach that prioritizes intent, behaviour, and cultural affinity. The scope includes driving reach, relevance, and commercial impact through media brands, connected ecosystems, content platforms, travel commerce partners, and nontraditional partners, alongside account management, strategy research, and thought leadership. Offsite work performance is required. Only onshore Canada organizations are eligible to bid. Proponents must submit their entire proposal in PDF format via email to [email protected] by November 17, 2026, at 9:00 am Pacific Time. Proponents may email up to eight questions to the Contracting Authority until October 21, 2026, at 9:00 am Pacific Time. Proposals must include Appendices 1, 2, 3, 4, and 6, Section D (Mandatory Criteria Questionnaire), and Section E (Agency Evaluation Questionnaire). Evaluation includes pricing, where the lowest total weighted price receives the full allocated 25% score.