Creative Campaign Services for the Higher Education Authority

The Higher Education Authority (HEA) requires creative campaign services incorporating market research, digital marketing, social media engagement, and traditional advertising. The selected vendor must develop distinct marketing strategies for various applicant categories, create a targeted strategy for employers supporting staff upskilling or reskilling, design digital and print assets, manage social media content, evaluate campaign performance, and oversee third-party promotional contracts and payments. Performance of the work will be onsite. Eligibility is restricted to onshore entities located in Ireland. Proposals may be submitted digitally via email or online. The solicitation seeks proposals to establish the budget, but specific deadlines, evaluation criteria, and contract terms are not stated.