About this opportunity
AI summaryPasco County seeks a creative and strategic partner to provide strategic direction, annual media planning, and digital marketing strategy services for Florida’s Sports Coast. The contractor will help transition operations to a hybrid model by delivering an annual strategic framework, quarterly check-ins, comprehensive media plans, and expert guidance across paid, organic, and digital campaigns for an internal three-person team. Only onshore United States organizations are eligible to bid. Work will be performed offsite, and proposals must be submitted digitally by email or online by December 8, 2026. Proposers must submit all questions by November 18, 2026. An Evaluation Committee will evaluate responses at a meeting on December 22, 2026, and may shortlist offerors for oral presentations. The county reserves the right to negotiate scope, deliverables, and pricing with the top-ranked firm.
Buyer and opportunity details
- Client
- Pasco County
- Solicitation No.
- RSQQ-SP-27-007
Scope of work
- Develop a comprehensive annual strategic framework aligned with brand, tourism goals, and market trends
- Advise on positioning, messaging, audience segmentation, and emerging destination marketing trends
- Provide quarterly strategic check-ins to evaluate performance and adjust direction
- Create a comprehensive media plan outlining channels, budgets, timing, KPIs, and media mix rationale
- Advise on paid media opportunities and provide optimization recommendations throughout the year
- Provide expert guidance in SEO, SEM, programmatic, social, and display advertising strategies
- Provide recommendations for digital content strategies, themes, formats, and distribution channels
- Develop frameworks for measuring digital performance, interpreting data, and maximizing ROI
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Overall value, strategic impact, and alignment with procurement requirements | Not specified |
Documents to include with your response
- Pricing proposal outlining core services cost and optional/value-added services separately
Key dates
- Issue Request for Qualified Quotes
- November 4, 2026
- Deadline for Questions
- November 18, 2026
- Proposal Submittal Due Date and Time
- December 8, 2026
- Evaluation Committee Meeting (Public Meeting)
- December 22, 2026
- Shortlisted Proposers Oral Interview/ Presentations, If Necessary
- TBD
- Board Approval of Selection and Award (subject to change)
- TBD
How to submit
- Method
- Electronic via portal
- Instructions
- Posted on https://pascocountyfl.bonfirehub.com/ for solicitation RSQQ-SP-27-007
Contract details
- Term
- Beginning October 1, 2026
