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RFP opportunitySolicitation RSQQ-SP-27-007

Strategic Direction, Annual Media Planning, and Digital Marketing Strategy Services for Florida's Sports Coast

Submission deadlineDec 8, 2026See documents for time and submission instructions
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About this opportunity

AI summary

Pasco County seeks a creative and strategic partner to provide strategic direction, annual media planning, and digital marketing strategy services for Florida’s Sports Coast. The contractor will help transition operations to a hybrid model by delivering an annual strategic framework, quarterly check-ins, comprehensive media plans, and expert guidance across paid, organic, and digital campaigns for an internal three-person team. Only onshore United States organizations are eligible to bid. Work will be performed offsite, and proposals must be submitted digitally by email or online by December 8, 2026. Proposers must submit all questions by November 18, 2026. An Evaluation Committee will evaluate responses at a meeting on December 22, 2026, and may shortlist offerors for oral presentations. The county reserves the right to negotiate scope, deliverables, and pricing with the top-ranked firm.

Buyer and opportunity details

Client
Pasco County
Solicitation No.
RSQQ-SP-27-007

Scope of work

  • Develop a comprehensive annual strategic framework aligned with brand, tourism goals, and market trends
  • Advise on positioning, messaging, audience segmentation, and emerging destination marketing trends
  • Provide quarterly strategic check-ins to evaluate performance and adjust direction
  • Create a comprehensive media plan outlining channels, budgets, timing, KPIs, and media mix rationale
  • Advise on paid media opportunities and provide optimization recommendations throughout the year
  • Provide expert guidance in SEO, SEM, programmatic, social, and display advertising strategies
  • Provide recommendations for digital content strategies, themes, formats, and distribution channels
  • Develop frameworks for measuring digital performance, interpreting data, and maximizing ROI

How proposals are evaluated

CriterionWeight / scoring
Overall value, strategic impact, and alignment with procurement requirementsNot specified

Documents to include with your response

  • Pricing proposal outlining core services cost and optional/value-added services separately

Key dates

Issue Request for Qualified Quotes
November 4, 2026
Deadline for Questions
November 18, 2026
Proposal Submittal Due Date and Time
December 8, 2026
Evaluation Committee Meeting (Public Meeting)
December 22, 2026
Shortlisted Proposers Oral Interview/ Presentations, If Necessary
TBD
Board Approval of Selection and Award (subject to change)
TBD

How to submit

Method
Electronic via portal
Instructions
Posted on https://pascocountyfl.bonfirehub.com/ for solicitation RSQQ-SP-27-007

Contract details

Term
Beginning October 1, 2026
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