About this opportunity
AI summaryThe Suffolk County Office of Central Procurement seeks proposals on behalf of the Office of the County Executive and Department of Economic Development and Planning for tourism marketing and promotion services. The selected contractor will deliver strategic direction, creative strategy, brand development, media planning and execution, public relations, and comprehensive social media engagement. Eligibility is limited to onshore United States organizations performing work offsite, including both commercial firms and not-for-profit corporations. Proposers must submit technical proposals and separate cost proposal files online via the Bonfire portal by December 4, 2026, at 3:30 PM. Technical questions are due by November 18, 2026, at 3:30 PM. The anticipated contract term is two years, with options for two additional one-year renewals.
Buyer and opportunity details
- Client
- Suffolk County Office of Central Procurement
- Solicitation No.
- 2026-25
Scope of work
- Develop recommendations for a Suffolk County Marketing and Advertising Plan covering strategic direction, creative strategy, brand development, media planning, and PR
- Execute media plan including media placement, search engine optimization, cancellations, auditing, reports, and billing
- Utilize research platforms to develop quarterly insights and evaluate performance toward strategic goals
- Conceive, develop, and produce final approved creative advertising materials and campaign elements
- Prepare PR content and plans to share county attributes with journalists and content creators
- Build and utilize relationships with major travel and business media and promote positive PR content
- Execute social media engagement across all available platform touchpoints
- Track and illustrate performance using analytics and provide regular KPI and return on investment reports
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| EXPERIENCE & COST | 10 |
| QUALIFICATIONS OF PERSONNEL | 10 |
| STRATEGIC PLANNING/PLANNING APPROACH | Not specified |
| FINANCIAL INFORMATION | 5 |
Minimum qualifications
- Expertise specific to economic development through public relations with a focus on the hospitality industries
- Experience and capabilities in all promotional methods to ensure a unified brand experience
- Three client references in regional promotion of travel, business and relocation industry, marketing and/or public relations within the last 36 months
- List of all clients provided similar services within the last three years
Documents to include with your response
- Transmittal letter signed by an authorized corporate officer or agent
- Disqualification of Non-Responsible Bidders (LL 52-2012 Form)
- Contractor's/Vendor's Public Disclosure Statement (SCEX Form 22)
- Non-Collusive Offer Certification (FTS Form)
- Lawful Hiring Form (LHE-1/2 Form)
- Living Wage Form (LW1/38 Form)
- Suffolk County Union Organizing Certification/Declaration (LO1 Form)
- Lobbying Certification Form
- Separate Cost Proposal/Fee Schedule PDF file
- Resumes or detailed descriptions of account manager and key staff
Key dates
- Advertised/Issue Date
- November 5, 2026
- Technical Questions Due
- November 18, 2026 by 3:30 PM
- Proposal Due Date
- December 4, 2026 by 3:30 PM
How to submit
- Method
- Electronic via the Bonfire portal
- Instructions
- Upload online at https://suffolkcountyny.bonfirehub.com/portal/. Hard copies are not accepted. Cost proposal must be uploaded as a separate PDF file. Maximum upload file size is 1000 MB.
Contract details
- Term
- Two-years, with two one-year renewal options
- Place of performance
- Suffolk County, NY
- Insurance and bonding
- Terms and conditions, including indemnification and insurance, are set forth in the Model Contract