Smartmail Marketing Digital Platform

The buyer seeks a service provider to implement, support, and evolve a next-generation Smartmail Marketing Digital Platform to simplify how customers plan, purchase, execute, and measure direct marketing campaigns. The initial scope focuses on delivering a Minimum Lovable Product that provides a guided, customer-centric experience across campaign planning, audience targeting, mail preparation, order management, execution, delivery visibility, and performance measurement, while considering various delivery models such as existing, customized, newly developed, managed services, or hybrid solutions. Eligibility is restricted to onshore Canadian organizations, and all work will be performed offsite. A pre-bid videoconference is scheduled for November 17, 2026, and all questions must be submitted no later than December 1, 2026. The contract period will run for five years.