What the buyer needs
AI summaryThe United States Secret Service Office of Training seeks information from qualified vendors to design, develop, and deliver comprehensive media relations and strategic communications training tailored to federal law enforcement environments. The contemplated procurement involves a firm-fixed-price contract featuring a 12-month base period and four 12-month option periods, requiring contractors with extensive national media and federal law enforcement experience to deliver classroom instruction, facilitated discussions, and practical coaching. Only USA organizations are eligible to respond. Interested parties must submit electronic responses in PDF format via email to [email protected] no later than November 16, 2026, at 4:00 pm Eastern Standard Time, referencing "RFI Media Relations Training" in the subject line. Respondents are also requested to provide nonbinding budgetary pricing estimates to assist with market research and independent cost estimates.
Scope of work
- Design, develop, and deliver tiered media relations and strategic communications training curriculum
- Develop Programs of Instruction, lesson plans, student guides, presentation materials, role-playing exercises, and feedback tools
- Deliver three 3-day Media Relations 100-Level courses annually for approximately 20 GS-13 personnel and above
- Deliver two 3-day Media Relations 400-Level Executive courses annually for approximately 20 GS-15 personnel and Senior Executives
- Deliver two 2-day National Threat Assessment Center courses annually for approximately 20 participants
- Conduct recorded mock interviews, simulated media events, and press conference exercises with recording and playback capabilities
- Provide individualized coaching sessions and detailed performance feedback on body language, messaging, and presence
- Ensure all training materials comply with Section 508 accessibility standards
Minimum qualifications
- Extensive media relations experience
- Demonstrated experience supporting federal law enforcement agencies or organizations operating within secure environments
- Direct national media experience as a network-level correspondent, news executive, senior communications executive, or crisis communications strategist
- Experience supporting secure or classified operational environments
- Comparable contracts performed within the last five years
Documents to include with your response
- Company information including name, business size, socioeconomic designation, DUNS/UEI, CAGE code, and website
- Corporate experience description and examples of comparable contracts performed within the last five years
- Instructor qualifications including resumes or biographies
- Training methodology description
- Course development samples including sample agenda, lesson plan, practical exercise, and student materials
- Section 508 compliance approach
- Capability statement addressing course frequencies, class sizes, customization, and best practices
- Nonbinding budgetary pricing information and estimates
How to submit
- Method
- Instructions
- Submit electronically in PDF format via email. Responses should not exceed 10 pages, excluding resumes, with no attachment exceeding 5 MB. Reference RFI Media Relations Training in the subject line.
