What the buyer needs
AI summaryThe buyer seeks a vendor to provide comprehensive digital advertising support services to execute approved advertising campaigns in support of the band mission. Scope requirements include digital display advertising, social media advertising, printing and fulfillment, marketing and media strategies, public relations consultation, web design and development, custom video creation, custom email marketing, digital media placement, campaign management, audience targeting, quality control, monitoring, and real-time and post-campaign reporting. Services may be placed across local media outlets, social media platforms, search engine advertising platforms, streaming services, and other digital advertising channels. Eligibility is restricted to onshore USA organizations only, and the performance of the work will occur offsite. Interested vendors must submit responses digitally via email or online, and the buyer is currently looking for proposals.
Scope of work
- Tailored media planning, media placement, campaign maintenance, quality assurance, and reporting
- Digital display and social media advertising across multiple standard ad formats
- Search engine advertising, streaming services, and other digital advertising channel placements
- Targeted print advertising, digital and static outdoor billboard placement, and targeted audio advertising
- Printing and fulfillment services upon request
- Custom video production and design upon request
- Web design and website layout consultation and assistance
- Post-campaign reporting covering impressions, click-through rates, duration, geographic targeting, platform utilization, spend, and metrics
Minimum qualifications
- Capable of supporting advertising requirements for performances and events throughout the United States
- Capabilities to provide printing and fulfillment services upon request
- Capabilities to produce and design custom videos upon request
- Capabilities to consult and assist with web design and website layout