What the buyer needs
AI summaryThe Texas Parks and Wildlife Department seeks proposals for marketing services. Services will be provided on a project-by-project basis to support marketing and communications efforts.
Scope of work
- Qualitative and quantitative consumer research
- Media planning, buying, and placement across digital, broadcast, print, outdoor, and other media
- Creative services including copywriting, design, and production
- Event marketing
- Sponsorship and partnership development
- Sales promotions
- Email marketing and direct mail marketing
- Analysis and reporting
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Compensation and Fees (Exhibit C) | 35% |
| Qualifications, Experience, Capability, etc. (Exhibit D, E, and F) | 35% |
| Proposed Services (Exhibit G) | 30% |
Minimum qualifications
- Must be in good financial standing
- Must demonstrate serving as a full-service firm providing multi-media marketing campaigns including research, planning, and execution
- Must demonstrate ability to provide added value in media buying beyond paid advertising inventory
- Assign one Senior Account Manager with a minimum of 5 years of project management experience in marketing, advertising, and related services
- Senior Account Manager must have at least 5 years of experience handling marketing accounts
- Assign one or more Account Managers with a minimum of 5 years of experience within the last 10 years in project management
- Account Managers must have a minimum of 5 years of experience within the last 10 years in marketing accounts
- Designate one Digital Strategist with a minimum of 5 years of experience within the past 7 years
Documents to include with your response
- Exhibit A – Execution of Proposal
- Exhibit B – VetHUB Subcontracting Plan
- Exhibit C – Price Sheet / Compensation and Fees Schedule
- Exhibit D – Company Profile
- Exhibit E – Key Personnel
- Exhibit F – Past Projects with Corresponding References
- Exhibit G – Technical Proposal
- Signed and dated Addenda acknowledgments
How to submit
- Instructions
- Submit to TPWD Purchasing and Contracting, 4200 Smith School Road, Austin, Texas 78744. Package must contain one signed original of the complete response marked Original with pricing, and one copy without pricing. File size limit for attachments is 10 MB.