Comprehensive Market Research Services

The Indiana State Fair Commission seeks a qualified market research and consulting firm to conduct a comprehensive study of the Indiana State Fairgrounds & Event Center and the annual Indiana State Fair. The contractor will analyze current market position, customer needs, facility utilization, brand reputation, revenue opportunities, and year-round business performance to deliver data-driven, actionable insights for future strategy, programming, and resource allocation. Bidding is restricted to onshore USA organizations, and the work will be performed offsite. Bidders must submit a complete proposal in PDF format via email to [email protected] by 2:00 PM on October 16, 2026. Submissions must include an offeror response sheet, a signed cover letter, a detailed cost structure, a customer service and strategic approach, and a minimum of three references. The buyer will evaluate written responses and issue notifications upon award without a public opening. The contract commences upon full execution and terminates on December 31, 2027, with an option to extend.