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Advertising Services for the City of Milwaukee Streetcar System Assets

Buyer
CITY OF MILWAUKEE DEPARTMENT OF PUBLIC WORKS
Place of performance
Offsite / City of Milwaukee Streetcar System
Submission deadline
Dec 1, 2026

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What the buyer needs

AI summary

The City of Milwaukee Department of Public Works seeks a vendor to provide a holistic streetcar advertisement service to maximize advertising revenues on The Hop streetcar system and its assets. The required scope includes delivering design plans, specifications, revenue estimates, operational strategies, staffing models, customer service, and advertising placements across streetcar wraps, ads within streetcars, kiosks, billboards, substation buildings, and maintenance facilities. Only USA organizations are eligible for this onshore business opportunity. Bidders must attend a mandatory pre-bid meeting on October 19, 2026, and submit all questions by November 2, 2026. Proposers must submit one original project proposal and one original cost proposal in separate sealed packages no later than 4:45 p.m. Central Time on December 1, 2026. The source text does not state the contract term, specific evaluation criteria, or the explicit budget amount.

Scope of work

  • Design plans, specifications, and revenue estimates for streetcar advertisement placement
  • Holistic strategy including billboards, streetcar wrapping, kiosks, internal ads, substation buildings, and facilities
  • Corporate or other sponsorships strategy for the streetcar system
  • Operational strategies, logistics, scheduling, and resourcing
  • Removal of unapproved or damaged ads within 24 hours and expired ads within 5 calendar days
  • Culturally competent streetcar advertising, customer service, and community engagement
  • Personnel management, accountability, training, development, and full staffing model
  • Monthly payments and revenue sharing with the City

Minimum qualifications

  • Onshore (USA Organization Only)

Documents to include with your response

  • Project Proposal
  • Cost Proposal / Revenue Proposal
  • Introductory letter (maximum two pages)
  • Company Experience/Organization Capabilities and Capacity
  • Resumes of assigned key personnel
  • Attachment C: Slavery Affidavit of Compliance
  • Attachment E: Vendor Reference Forms (5)
  • Attachment F: Designation of Confidential, Trade Secret and Proprietary Information Form
  • Attachment G: City of Milwaukee Non-Collusion Affidavit
  • Attachment H: Proposer's Document Submittal Checklist

How to submit

Method
Email and hard copy/flash drive as specified
Instructions
Email one original Project Proposal and one original Cost Proposal to Aaron Saeugling at [email protected]. Project Proposal and Cost proposal must be submitted in separate sealed packages.
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