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RFP opportunitySolicitation CPE27-636

AI-Enabled Advertising Evaluation Solutions for Static and Video Advertising Creative

Submission deadlineNov 16, 2026See documents for time and submission instructions
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About this opportunity

AI summary

Communications and Public Engagement seeks information on AI-enabled advertising evaluation solutions for static and video creative. The buyer requires solutions that can assess public awareness creative prior to deployment, provide predictive insights, generate rapid results, and support objectives such as attention, recall, engagement, message comprehension, and message clarity. Interested parties must also demonstrate how their solutions meet privacy, security, and information management requirements while securely evaluating unreleased materials. Only onshore Canadian organizations are eligible to respond. Vendors must submit questions in writing by November 9, 2026. Final responses must be submitted digitally via email or online by November 16, 2026, at 14:00:59 Alberta Time. Submissions should follow the requested format, including a table of contents, a Response Submission Form, a vendor profile, and a response to the categories in Attachment 1 that includes pricing model details for information purposes.

Buyer and opportunity details

Client
Executive Council Communications and Public Engagement
Solicitation No.
CPE27-636

Scope of work

  • Evaluate static and video advertising creative prior to deployment
  • Provide predictive insights regarding advertising effectiveness
  • Generate rapid results to support advertising planning and optimization
  • Provide actionable insights to improve advertising performance
  • Support objectives including attention, recall, engagement, message comprehension, and clarity
  • Provide diagnostic outputs such as scene-by-scene analysis and attention heatmaps
  • Demonstrate evidence of reliability, accuracy, and population validation
  • Support secure evaluation of confidential or unreleased advertising creative

Documents to include with your response

  • Table of Contents
  • Response Submission Form
  • Vendor Profile
  • RFI Specific Details
  • Appendices

Key dates

RFI Issue Date
October 26, 2026
Vendor questions should be submitted by
November 9, 2026
RFI Response Date
November 16, 2026, 14:00:59 Alberta Time

How to submit

Method
Electronic via APC E-submission
Instructions
Submit via the APC E-submissions platform. The response is limited to five pages, excluding supporting materials in appendices.

Contract details

Place of performance
Offsite
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