About this opportunity
AI summaryCommunications and Public Engagement seeks information on AI-enabled advertising evaluation solutions for static and video creative. The buyer requires solutions that can assess public awareness creative prior to deployment, provide predictive insights, generate rapid results, and support objectives such as attention, recall, engagement, message comprehension, and message clarity. Interested parties must also demonstrate how their solutions meet privacy, security, and information management requirements while securely evaluating unreleased materials. Only onshore Canadian organizations are eligible to respond. Vendors must submit questions in writing by November 9, 2026. Final responses must be submitted digitally via email or online by November 16, 2026, at 14:00:59 Alberta Time. Submissions should follow the requested format, including a table of contents, a Response Submission Form, a vendor profile, and a response to the categories in Attachment 1 that includes pricing model details for information purposes.
Buyer and opportunity details
- Client
- Executive Council Communications and Public Engagement
- Solicitation No.
- CPE27-636
Scope of work
- Evaluate static and video advertising creative prior to deployment
- Provide predictive insights regarding advertising effectiveness
- Generate rapid results to support advertising planning and optimization
- Provide actionable insights to improve advertising performance
- Support objectives including attention, recall, engagement, message comprehension, and clarity
- Provide diagnostic outputs such as scene-by-scene analysis and attention heatmaps
- Demonstrate evidence of reliability, accuracy, and population validation
- Support secure evaluation of confidential or unreleased advertising creative
Documents to include with your response
- Table of Contents
- Response Submission Form
- Vendor Profile
- RFI Specific Details
- Appendices
Key dates
- RFI Issue Date
- October 26, 2026
- Vendor questions should be submitted by
- November 9, 2026
- RFI Response Date
- November 16, 2026, 14:00:59 Alberta Time
How to submit
- Method
- Electronic via APC E-submission
- Instructions
- Submit via the APC E-submissions platform. The response is limited to five pages, excluding supporting materials in appendices.
Contract details
- Place of performance
- Offsite
