The University of Akron School of Performing Arts Attendance Campaign Service

The University of Akron seeks a US-based agency to manage an end-to-end performing arts attendance campaign for its School of Performing Arts. The selected vendor must develop an integrated marketing strategy, conceptualize creative assets around the "The World Needs More Yes" tagline, execute data-driven media buying, and provide continuous oversight with final performance analytics. All performance work will occur offsite. Eligibility is restricted to onshore USA organizations. Vendors must submit proposals digitally through Workday Strategic Sourcing by November 11, 2026, at 3:00 PM EST, and direct all questions through the platform by November 3, 2026. Proposals will be evaluated on executive summary and agency profile, media buying capabilities, and cost proposal. The project carries a fixed all-in budget structure totaling no more than $175,000.