About this opportunity
AI summaryExperience Olympia & Beyond invites qualified creative firms to submit proposals for developing a grassroots community pride initiative and identity system for Thurston County. The selected agency will establish a cohesive, customizable visual identity extending "It's the Water" to "It's the ." to enable organic participation by residents, businesses, and communities. Work performance is onsite with a one-year contract term and an estimated budget of $30,000 to $50,000. Eligibility is restricted to onshore vendors within the USA. Interested applicants must submit an itemized budget, relevant experience examples, client references, and project schedules. Proposals are evaluated based on relevant experience (20%), creative approach, and budget alignment (15%), among other criteria. Vendors must submit all questions in writing by November 9, 2026, and send final PDF proposals electronically by 5 PM on November 16, 2026.
Buyer and opportunity details
- Client
- Experience Olympia & Beyond
Scope of work
- Discovery and creative strategy
- Integrating It's the Water and It's the .
- Visual identity and toolkit development
- Digital hub design and development
- Grassroots introduction and ongoing community adoption strategy
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Creative approach, originality, and understanding of project vision | 25% |
| Community ownership, authenticity, and grassroots adoption strategy | 25% |
| Relevant experience and demonstrated results | 20% |
| Project approach, feasibility, and timeline | 15% |
| Value and alignment with available budget | 15% |
Minimum qualifications
- Experience in place branding, community identity, civic pride, grassroots engagement, or related creative initiatives
- Experience developing flexible identity systems or initiatives adopted by multiple communities or stakeholder groups
- Evidence of applicable business licensing and insurance coverage
Documents to include with your response
- Firm Qualifications
- Relevant Experience with 2 to 3 examples of comparable work
- Proposed Approach
- Project Timeline
- Itemized Project Budget by phase and major deliverable
- References for two recent clients
Key dates
- RFP issued
- October 26, 2026
- Questions due
- November 9, 2026
- Proposals due
- November 16, 2026 by 5 PM
- Vendor selection
- November 30, 2026
- Project kickoff
- January 2027
How to submit
- Method
- Electronic via email
- Instructions
- Submit proposals electronically in PDF format to Shauna Stewart at Experience Olympia & Beyond with the subject line Community Pride Initiative RFP Submission.
Contract details
- Term
- one year
- Estimated value
- About $30,000 to $50,000
- Place of performance
- Thurston County, Washington
- Insurance and bonding
- The selected firm must provide evidence of applicable insurance coverage.