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RFP opportunity

Digital Ad Placement and Graphic Design for Child Abuse Prevention Month and Year-Round Messaging

Submission deadlineNov 20, 2026See documents for time and submission instructions
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About this opportunity

AI summary

Children's Trust seeks vendors for digital ad placement and graphic design supporting two initiatives: the Child Abuse Prevention Month campaign in April 2027 and year-round prevention messaging for scParents.org. The required scope includes tactic recommendations across digital display, video, audio, email marketing, or billboards, alongside digital asset production, social media graphics, posters, and performance reporting. Only onshore USA organizations may apply, and Children's Trust prefers vendors with nonprofit branding experience. Vendors can submit proposals for either or both initiatives by emailing quotes to Tina Applebee at [email protected] no later than November 20 at 5 p.m. The budget for the Child Abuse Prevention Month campaign is $20,000 to $30,000, while the budget for the year-round messaging initiative remains to be determined.

Buyer and opportunity details

Client
Children’s Trust

Scope of work

  • Digital advertising placement for display and/or social media
  • Digital asset production corresponding with the recommended advertising schedule
  • Supplemental partner digital assets including 12 to 15 social posts, social cover photo templates, and an 11x17 community event poster
  • Children’s Trust digital assets including 12 to 15 social posts, multi-sized digital ads, and an 11x17 CAP Month poster
  • Billboard design in multiple sizes, including two for CAP Month and one for SC Parents if needed
  • Weekly reporting of campaign analytics during CAP Month and an early May 2027 wrap-up meeting
  • Recommendations for advertising tactics to drive traffic and user engagement to scParents.org
  • Recommended ad spend and schedules by month or quarter proposing tactics by type, channel, or platform

Minimum qualifications

  • Experience in nonprofit branding preferred
  • Ability to consult on campaign placement, themes, artwork, graphics, and language

Documents to include with your response

  • Ad placement recommended tactics by type, channel, or platform
  • Projected or proposed budget with recommended percentages by type, channel, and platform
  • Proposed ad design expenses for year-round messaging
  • Sample work that shows expertise and experience
  • References with names and contact information of two business customers if respondent has not worked with Children's Trust previously
  • Any required contractual terms

Key dates

Proposals due
November 20 at 5 p.m.
Wrap-up meeting
early May 2027

How to submit

Method
Email
Instructions
Submit quotes to Tina Applebee, marketing manager, by email no later than November 20 at 5 p.m.

Contract details

Estimated value
$20,000-30,000 for CAP Month; budget TBD and anticipated to be modest for SC Parents
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