What the buyer needs
AI summaryThe Transportation Authority of Marin seeks a lead consultant or integrated team to provide Transportation Demand Management program management, public outreach, and software services. The selected contractor will deliver ongoing commute programs, maintain an outreach and communications plan, implement public outreach and digital campaigns, support participant incentives, and provide software hosting, maintenance, and reporting dashboards.
Scope of work
- Program management and administration, including annual work plan and budget, monthly reports, and committee support
- Coordination with a TDM Working Group and partner agencies including MTC and transit operators
- Annual outreach and communications plan development and maintenance
- Sustained public outreach, employer engagement, and digital communications across multiple media and Spanish-language materials
- Seasonal or targeted campaigns and challenges design and delivery
- Administration of Marin Commutes Rewards, Vanpool Incentive Program, and Emergency Ride Home operations
- Program monitoring, evaluation, reporting, and maintenance of a performance measurement framework and dashboard
- Ongoing software hosting, maintenance, accessibility, security, Spanish-language user experience, and customer service
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Cost effectiveness of the approach | Not specified |
| Demonstrated experience working with public agencies on TDM programs | Not specified |
| Ability to fulfill requirements of the RFP including technical and customer service support | Not specified |
Minimum qualifications
- Demonstrated experience working with public agencies on TDM programs
- Maintain all required government and other regulatory licenses throughout the contract term
- Obtain any and all permits required to perform the services
Documents to include with your response
- Transmittal letter signed by authorized official with 90-day validity statement and conflict of interest certification
- Qualifications and experience narrative
- Resumes of key personnel (in an appendix)
- Project understanding and approach narrative
- Management plan and proposed schedule
- Minimum of three references with contact names and phone numbers
- Cost proposal with fee schedule, hourly rates, task-by-task annual cost and labor-hour breakdown, and transition costs
- Separate identification of the direct public incentives allocation in the cost proposal
- Statement confirming review of sample contract and insurance compliance or listed exceptions
How to submit
- Method
- Instructions
- Submit one PDF proposal package via email to Scott McDonald at [email protected] no later than 4:00 p.m., Monday, January 5, 2027. Maximum 50 double-sided, 8.5” x 11” pages excluding resumes and transmittal letter.