Visit California Destination Representation and Marketing Services in Mexico

Visit California seeks a qualified agency to provide destination representation in Mexico to promote California as a premier travel destination. The contractor will serve as a strategic marketing partner, adapt content frameworks, create assets, manage social channels, and collaborate on media and trade distribution strategies. Eligible bidders must be full-service tourism marketing business entities registered in Mexico with at least five years of experience. Bidders must submit two hard copies of the proposal and one electronic PDF version via email to [email protected], accompanied by a non-binding Notice of Intent to Bid, financial statements, and an agency video. Questions are due no later than November 18, 2026, and final responses are due January 8, 2027. Proposals will be evaluated by a committee using criteria from Attachment C, with top finalists delivering oral presentations. The contract runs from approximately July 1, 2027, to June 30, 2028, with proposed programming budgeted between US $1.1 million and US $3 million.