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Enrolment Conversion Strategy Service for Domestic Students

Buyer
College of New Caledonia
Place of performance
Prince George, Quesnel, Mackenzie, Vanderhoof, and Burns Lake campuses
Submission deadline
Dec 8, 2026

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What the buyer needs

AI summary

The College of New Caledonia (CNC) seeks a consultant to facilitate the development of a college-wide enrolment conversion strategy for domestic students. The contractor will conduct discovery and consultation, establish a student communications framework, and outline priorities across the student journey from initial contact to graduation. Work also includes project management, continuing and community education, and alumni engagement, with performance occurring onsite or offsite. Eligibility is restricted to Canadian organizations. CNC evaluates proposals across four stages covering mandatory submission requirements, mandatory technical requirements, non-price rated criteria, and pricing scored via a relative formula. Proponents must submit questions by November 18, 2026, and deliver final proposals electronically through Bonfire by December 8, 2026, at 2:00 PM local time. The project budget is expected to range between $40,000 and $50,000 CDN pre-taxes, with a draft strategy targeted for delivery by April 2027.

Scope of work

  • Project management and planning
  • Discovery and consultation
  • Journey mapping refresh and synthesis
  • Student communications framework
  • Enrolment conversion strategy development
  • First-year action plan and high-level path to implementation
  • Presentation summarizing discovery findings, strategy, and recommendations
  • Deliverables provided in editable Word, final PDF, and PowerPoint formats

How proposals are evaluated

CriterionWeight / scoring
Company Overview & Relevant Experience15
Proposed Methodology, Approach & Work Plan40
Pricing20

Minimum qualifications

  • Experience delivering comparable enrolment conversion, recruitment, or student retention strategies in Canadian post secondary education
  • Experience with domestic enrolment or student facing strategy work
  • Experience working with multi campus institutions
  • Experience of key personnel in enrolment strategy, consultation, and journey mapping
  • Demonstrated ability to deliver similar work within compressed timelines

Documents to include with your response

  • Submission Form (Appendix C)
  • Pricing Information (.pdf version file)

How to submit

Method
Electronic via Bonfire portal
Instructions
Submitted online at https://cnc.bonfirehub.ca/opportunities. Entire proposal must be submitted in a fixed format (.pdf version file for pricing). Hardcopy submissions will not be evaluated.