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Full-Service Direct Mail Marketing Agency for Twelve Institutional Advancement Campaigns

Buyer
Oglala Lakota College
Listing location
South Dakota, USA
Submission deadline
Nov 20, 2026

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What the buyer needs

AI summary

The college seeks a full-service direct mail marketing agency to develop, manage, and execute a comprehensive sequence of 12 distinct direct mail campaigns, with potential for additional campaigns. These campaigns must integrate culturally informed and respectful storytelling to support the college's strategic institutional advancement, donor retention, and student recruitment goals. The required scope covers three dedicated operational tracks: eight Renewal Campaign mailings, two Reactivation Campaign mailings, and two Prospect Campaign mailings. The selected vendor will perform all work offsite. Eligibility is restricted to onshore organizations located in the United States. Applicants may submit their proposals digitally via email or online, and the buyer is currently looking for proposals without a specified budget.

Scope of work

  • Develop, manage, and execute 12 distinct direct mail campaigns
  • Integrate culturally informed and respectful storytelling honoring Lakota heritage
  • 8 Renewal Campaign mailings
  • 2 Reactivation Campaign mailings
  • 2 Prospect Campaign mailings
  • Potential for additional campaigns to meet OLC needs

Minimum qualifications

  • Qualified, full-service direct mail marketing agency
  • At least three references from similar projects, preferably with Indigenous or culturally specific organizations

Documents to include with your response

  • Company Overview (history, size, and relevant experience)
  • Storytelling Approach (cultural authenticity, sensitivity, and community collaboration)
  • Sample Work (examples of campaigns with narrative-driven content)
  • Project Timeline (concept to delivery, calendar year beginning January 1, 2027)
  • Pricing (detailed cost breakdown)
  • References (at least three from similar projects)

How to submit

Method
Sealed hard copy (mailed or in person)
Instructions
Mail to OLC Board of Trustees Finance Committee, Attn: Finance Chair, % OLC VP of Business, DMM RFP, PO BOX 490, Kyle, SD 57752; or deliver in person to 490 Piya Wiconi Rd., Kyle, SD 57752.
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