About this opportunity
AI summaryMichigan State University requires a digital experience analytics platform to support evidence-based UX research, content strategy, design, and optimization across digital properties. The platform must provide journey and behavioral analytics, opportunity discovery and prioritization, audience and data integrations, governance and privacy controls, and AI-assisted capabilities. Eligible respondents are onshore USA organizations, and work will be performed offsite. Respondents must email written questions referencing the question number, document name, page number, and question to [email protected] by November 6, 2026. Proposals, including a separately attached price proposal in a native format, are due by November 20, 2026, at 3:00 pm Eastern. An evaluation team will assess proposals based on technical criteria and overall cost, with pricing and overall value weighted at 20 percent.
Buyer and opportunity details
- Client
- Michigan State University
- Solicitation No.
- 961363
Scope of work
- Enterprise Digital Experience Analytics platform deployment via Google Tag Manager across designated domains and subdomains
- Audience configuration and integration with BlueConic CDP for segment syncing and traffic suppression
- Cross-domain session continuity and embedded third-party tracking configuration
- Formal PII masking, suppression review, and consent management alignment
- Analytics framework configuration including page grouping, funnels, conversion events, custom dashboards, and alerts
- Role-based training for system administrators, analysts, and non-technical stakeholders
- Post-launch hypercare, dedicated Customer Success Manager, and technical account support
- Initial insight validation sessions and expansion planning
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Core Platform & Analytics Capabilities | 35% |
| Audience Control, Privacy & Data Governance | 25% |
| Pricing and Overall Value to the University | 20% |
| Implementation, Onboarding & Support | 15% |
| Vendor Qualifications, References | 5% |
Minimum qualifications
- Case studies showing successful DX platform deployments in higher education or large, decentralized public institutions
- Proven track record in CDP integrations, cross-domain tracking, and audience-qualified traffic sampling
- Minimum of two customer references (preferably higher education)
- Mandatory demonstration scenarios: multi-site journey tracking, hypothesis testing, and unprompted issue discovery
- Capable of successfully completing Michigan State University IT security review and clearance process prior to contract execution
Documents to include with your response
- Respondent Information Sheet
- Written Scope of Work Response
- Pricing proposal saved as a separate attachment
- Completed Higher Education Community Vendor Assessment Tool (HECVAT) security survey
- Proposed changes to Master Service Agreement in track changes with explanations, if applicable
Key dates
- RFP Issue Date
- October 29, 2026
- Deadline for Respondent Questions to MSU
- November 6, 2026
- RFP Response Due Date
- November 20, 2026, 3:00 pm Eastern
- Supplier Demonstrations
- December 2026/January 2027
- Contract Award
- February 2027
How to submit
- Method
- Electronic via email
- Instructions
- Submit proposal, attachments, and modifications to the RFP contact email. Price proposal must be saved and sent as a separate attachment. Submit documents in a modifiable native format; PDF copies may also be submitted.