About this opportunity
AI summaryThe City of Kirkland seeks proposals from onshore USA organizations and individuals for a digital media consultant to lead the Bring Your Own Cup campaign. The selected contractor must manage campaign strategy, creative development, partnerships, and targeted digital marketing to encourage reusable cup use, including producing short-form video, graphics, and materials in English, Spanish, and Simplified Chinese. Work will primarily be performed offsite, with in-person activities conducted as needed for interviews, photography, and partner engagement. Applicants must submit proposals digitally via email or online, or file them with the Purchasing Agent, by November 30, 2026, at 4:00 PM PDT, with questions due by 4:00 PM on November 16, 2026. Electronic submissions must be formatted as a PDF not exceeding 20 pages, containing a cost proposal with a flat rate project fee against an allocated budget of up to $100,000 USD. The City evaluates written proposals and optional interviews using criteria that include Company Qualifications, Relevant Experience and Team Expertise (25 points) and Project Budget (20 points).
Buyer and opportunity details
- Client
- City of Kirkland
- Solicitation No.
- 41-26-PW
Scope of work
- Manage campaign strategy, creative development, implementation, and partnerships
- Develop culturally responsive campaign messaging and materials in English, Spanish, and Simplified Chinese
- Create short-form video content and digital advertisements for social platforms
- Develop social media content, graphics, illustrations, animation, and photography complying with WCAG 2.2 Level AA
- Develop and manage targeted paid media strategy
- Recommend website content and campaign-related functionality updates
- Develop a comprehensive BYOC toolkit for ongoing partner and City promotion
- Track metrics, analyze campaign performance, and produce a final evaluation report
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Company Qualifications, Relevant Experience and Team Expertise | 25 |
| Project Budget | 20 |
Minimum qualifications
- Demonstrated experience developing and implementing community-based behavior change campaigns
- Experience developing creative digital and social media campaigns, including short-form video
- Experience developing multilingual, culturally responsive, and accessible outreach materials
- Experience working with local governments, public agencies, or community partnerships
- Experience developing community and business partnerships to support campaign goals
- Experience with campaign metrics, data collection, analysis, and reporting
- Experience developing creative campaign materials such as digital ads and graphics
- Must not have an active exclusion on www.sam.gov
Documents to include with your response
- Statement of business experience and project-specific experience
- Identified project staff and their experience including resumes
- Description of methods to complete the scope of work
- Proposed campaign strategy and approach, work plan, and timeline
- Cost proposal with flat rate and breakdown by phase/deliverable
- Up to 6 project or client examples
- Three client references
- Copy of City of Kirkland Business License (prior to contract issuance)
Key dates
- Issue Date
- October 30th, 2026
- Deadline for questions by
- November 16th by 4:00PM
- Responses to questions posted by
- November 20th by 4:00PM
- Request for Proposal Submittals Deadline by
- November 30, 2026- no later than 4:00 PM PDT
- Evaluation Period (Interviews and Review)
- December 1st-21st
- Campaign Run Period
- April 1 through July 30, 2027
- Contract Completion Date
- December 31, 2027
How to submit
- Method
- Instructions
- Submit via email to [email protected] with subject line 'Digital Media Consultant: BYOC Campaign– Job #41-26-PW'. Must be a single PDF not exceeding 20 pages (excluding resumes and references).
Contract details
- Term
- Work must be completed by December 31, 2027; City may opt out with 30 days' written notice
- Estimated value
- shall not exceed $100,000.00
- Insurance and bonding
- Commercial General Liability (ISO CG 00 01), Automobile Liability (ISO CA 00 01), Workers' Compensation per Industrial Insurance Act, and Professional Liability; insurers must have A.M. Best rating of not less than A:VII; City named as additional insured.
- Funding
- King County's Waste Reduction & Recycling City Grants program