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RFP opportunity

Marketing and Public Information Strategy Consulting Services for the Housing Department

Submission deadlineNov 20, 2026See documents for time and submission instructions
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About this opportunity

AI summary

The City of San José Housing Department seeks an onshore US organization to deliver marketing and public information strategy consulting services. The selected contractor will perform offsite work across brand identity and design, graphic design and collateral development, and video strategy and production to align agency outreach goals with actionable digital and in-person communications. Proposals must include a portfolio of one to five sample projects, three references, and required city forms, including cost proposals and conflict of interest certifications. Prospective bidders must submit written questions and objections through the Biddingo portal by November 9, 2026, at 4:00 PM Pacific Time. Final proposals are due electronically via Biddingo by November 20, 2026, at 4:00 PM Pacific Time. The Housing Director will make the final award decision following responsiveness checks and proposal scoring by city staff and subject matter experts.

Buyer and opportunity details

Client
HOUSING DEPARTMENT

Scope of work

  • Advance a cohesive communications strategy aligning outreach and engagement goals
  • Develop design assets to support comprehensive digital strategy
  • Update and maintain visual and verbal brand style guides
  • Develop and build out brand templates including email newsletters and presentation decks
  • Design fliers, decks, graphics, gifs, and digital friendly formats
  • Provide graphic design services including signs, brochures, fliers, presentations, art direction, and copywriting
  • Develop multimedia content for website, landing pages, and social media channels
  • Develop and execute a video strategy, including 3-5 minute explainer videos

How proposals are evaluated

CriterionWeight / scoring
Experience & Desired Qualifications25% without oral interview / 20% with oral interview
Cost Proposal15%
Small Business Enterprise5%

Minimum qualifications

  • Continuous experience over the last five (5) years providing professional services
  • Minimum of three (3) years of experience providing marketing, public information, or communications services
  • Three (3) or more years of experience developing and executing strategic communications
  • Active registration and good standing with the California Secretary of State

Documents to include with your response

  • Cover Letter
  • Company Profile
  • Services Narrative
  • Portfolio (minimum 1, maximum 5 sample projects via URL link or PDF)
  • Form 1 - Response Certification
  • Form 2 - Cost Proposal
  • Form 3 - Conflict of Interest
  • Form 4 - Request for Local and Small Business Preference (Optional)
  • Form 5 - Customer Reference / List of References
  • Form 6 - Acknowledgement of City Standard Terms

Key dates

Release Date
Friday, October 30, 2026
Deadline for Questions and Objections
Monday, November 9, 2026 by 4:00 PM Pacific Time
Proposal Due Date and Time
Friday, November 20, 2026 -- 4:00 PM Pacific Time
Proposal Evaluation Completed
January 2027
Notice of Results (estimated)
February 2027
Contract Execution (estimated)
April 2027

How to submit

Method
Electronic submission through Biddingo
Instructions
Responses must be submitted online at http://www.biddingo.com/sanjose prior to the due date and time. Fonts must be Times New Roman, Arial, or similar, minimum 11 point, with margins of 1 inch or more. Cover letter and services narrative each limited to no more than 3 pages.

Contract details

Term
Initial Contract Period: April 2027 – June 30, 2028
Set-aside / preference
Local and Small Business Enterprise Preference (LBE/SBE): 5% of total points for local and additional 5% for small under evaluative awards
Place of performance
Performance of the work will be offsite
Insurance and bonding
Proof of insurance meeting specified requirements in Attachment C prior to contract execution
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