Regional Media Buys and Full-Funnel Recruitment Digital Marketing Services

Eastern Oregon University requests proposals from qualified digital marketing and media-buying agencies to plan and execute a full-funnel, multi-channel recruitment marketing campaign anchored by paid search boosts. The selected vendor must provide strategic planning, media services, creative assets, tracking systems, campaign management, and reporting to drive student inquiries and applications within target recruitment areas. Performance of work will occur offsite, and only onshore United States organizations are eligible to bid. Proposers must submit an electronic copy of their proposal as a single PDF document by email or online before noon Pacific Time on November 7, 2026. Clarifying questions are due no later than October 22, 2026. Proposals are scored out of 100 total points based on established evaluation criteria, which include relevant higher education experience and case studies worth 20 points, and cost proposal and value worth 15 points. The contract term begins in December 2026 and concludes in May 2027, with a total budget not to exceed $100,000.