About this opportunity
AI summaryThe Chattanooga Area Regional Transportation Authority requests proposals from qualified firms to provide digital marketing services for the Lookout Mountain Incline Railway. The required scope encompasses search engine optimization and organic search growth, paid search campaign build-out and optimization, paid social, display, and native prospecting advertising, and digital strategy and annual planning. Website maintenance and organic social media management remain outside this scope. Only onshore United States organizations are eligible to bid, and the contractor will perform the work offsite. The contract term is for one year. Interested vendors can submit proposals digitally via email or online.
Buyer and opportunity details
- Client
- Chattanooga Area Regional Transportation Authority
- Solicitation No.
- 20261106InclineDigitalMarketing
Scope of work
- Digital Strategy & Planning
- Paid Search (SEM)
- Paid Social, Display & Native Prospecting Advertising
- SEO & Organic Search Growth
- Analytics & Reporting
- Program Administration
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Experience and expertise of the primary account executive / digital lead | 25% |
| Relevant overall digital marketing experience and expertise of the firm | 25% |
| Depth of digital service offerings and reporting/analytics capability | 15% |
| Documented experience in tourism, attraction, hospitality, or transit-related digital marketing | 10% |
| Price Proposal | 25% |
Documents to include with your response
- A brief description of the firm or individual submitting the proposal
- A representative, partial listing of current clients
- The résumé of the primary account executive / digital lead
- A detailed description of the team assigned to CARTA
- A description of how the firm or individual meets CARTA's needs (not exceeding 3 typed pages)
- Representative samples of work
- A price proposal outlining a monthly retainer and/or hourly rates with estimated monthly hours
- Certification and Restrictions on Lobbying
- Standard Form – LLL, Disclosure Form to Report Lobbying (if required)
Key dates
- RFP Issued
- November 4, 2026
- Proposals due
- December 2, 2026
How to submit
- Method
- Electronic email or mail
- Instructions
- One electronic copy addressed to Annie Powell, Director of Grants & Procurement, marked Proposal for Digital Marketing Services for the Incline Railway.
Contract details
- Term
- one-year contract with up to four one-year renewal options
- Place of performance
- Chattanooga, TN
- Insurance and bonding
- Proof that coverage exists furnished to CARTA via certificates before commencing work; CARTA endorsed as additional insured; 30 days written notice prior to change or cancellation; waiver of recovery or subrogation against CARTA.
- Funding
- Federal Transit Administration (FTA) / United States Department of Transportation, and 2 CFR 200