About this opportunity
AI summaryThe Texas Parks and Wildlife Department seeks proposals for a three-year blanket contract to provide comprehensive marketing services. The selected vendor will formulate, develop, and execute event marketing strategies, produce event collateral and backdrops, create digital materials such as email blasts and landing pages, and handle multi-channel advertising including digital radio, social media, online video, streaming TV, podcasts, display, email, mobile app, and search engine marketing. Duties also include quantitative and qualitative research using media metrics, benchmarks, informal focus groups, and web analytics to advance program goals within specified budgets. Only onshore United States organizations may participate, and all work must be performed offsite. Vendors may submit proposals digitally by email or online, or deliver one signed original to the department's Austin, Texas address by November 19, 2026, at 2:00 PM CT. All questions must arrive by November 9, 2026, at 2:00 PM CT. Mandatory submission items include Exhibits A through G covering proposal execution, a subcontracting plan, a price schedule, company profile, key personnel, past projects with references, and a technical proposal.
Buyer and opportunity details
- Client
- Texas Parks and Wildlife Department
- Solicitation No.
- 802-27-78559
Scope of work
- Qualitative and quantitative consumer research
- Digital, broadcast, print, outdoor and other media planning, buying, and placement
- Creative services including copywriting, design, and production
- Event marketing
- Sponsorship and partnership development
- Sales promotions
- Email and direct mail marketing
- Campaign analysis and reporting
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Compensation and Fees (Exhibit C) | 35% |
| Qualifications, Experience, Capability, etc. (Exhibit D, E, and F) | 35% |
| Proposed Services (Exhibit G) | 30% |
Minimum qualifications
- Full-service firm providing multi-media marketing campaigns including research, planning, and execution
- Demonstrated ability to provide added value in media buying
- One Senior Account Manager with a minimum of five years of experience in marketing and advertising project management
- Account Manager(s) with a minimum of five years of experience within the last ten years in project management
- One Digital Strategist with a minimum of five years of experience within the past seven years
- Minimum of three past projects with corresponding references completed within the past five years illustrating similar work
- Must be in good financial standing
Documents to include with your response
- Exhibit A – Execution of Proposal
- Exhibit B – VetHUB Subcontracting Plan
- Exhibit C – Price Schedule
- Exhibit D – Company Profile
- Exhibit E – Key Personnel
- Exhibit F – Past Projects with Corresponding References
- Exhibit G – Technical Proposal (max 2 pages)
- Signed copy of all addenda issued
Key dates
- RFP Issue Date
- November 3, 2026
- Questions Due
- November 9, 2026; 2:00 PM CT
- Proposal Due Date
- November 19, 2026; 2:00 PM CT
- Expected Contract Award Date
- December 31, 2026
How to submit
- Method
- Physical delivery to TPWD Purchasing and Contracting
- Instructions
- Submit one signed original copy with pricing marked Original, and one copy without pricing to TPWD Purchasing and Contracting C-1, 4200 Smith School Road, Austin, Texas 78744 prior to 2:00 PM Central Time.
Contract details
- Place of performance
- Austin, Texas or any location within Texas as required for meetings; offsite/unspecified otherwise
- Insurance and bonding
- Certificate of insurance must be furnished to TPWD for approval not later than ten business days following award, prior to job commencement.
- Funding
- Appendix II to Part 200 - Contract Provisions for Non-Federal Entity Contracts Under Federal Awards; Davis-Bacon Act