Electric Vehicle Awareness Targeted Marketing and Campaign Services

The buyer seeks electric vehicle awareness targeted marketing services to inform residents about EV benefits and increase awareness of state programs. The contractor must develop campaigns targeting specific market segments, lead audiences to a centralized website, execute paid digital media strategies, conduct annual awareness surveys, and present campaign recommendations. Only onshore United States organizations may submit proposals. Vendors may submit responses digitally by email or online, and questions are due by November 9, 2026. Offerors must submit pricing in a separate cost file, with firm pricing and budgets not exceeding $1,000,000 per fiscal year for 2029 through 2031 and $583,333 for fiscal year 2032. Proposals will be evaluated on a pass/fail basis for mandatory and accessibility requirements, followed by a total value evaluation assessing demonstrated experience and capabilities, the technical approach to the scope of work, and the cost proposal.