About this opportunity
AI summaryAnoka-Ramsey Community College and Anoka Technical College seek an onshore United States marketing partner to deliver integrated digital marketing strategy, media planning and buying, SEO, answer engine optimization, campaign management, analytics, reporting, and strategic consulting. The selected vendor will execute offsite services to boost institutional awareness, website traffic, inquiries, applications, and enrollments across paid and organic digital channels. Responders must submit questions and bids exclusively through Minnesota State's e-procurement system by November 16, 2026, at 12:00 PM CST, including a signed and notarized Affidavit of Non-Collusion and affirmative action documents. Evaluation factors cover deliverables and work plans, company background, personnel qualifications, and cost, which accounts for 20 points within an anticipated annual budget of $415,000.
Buyer and opportunity details
- Client
- ARCC and ATC
- Solicitation No.
- SRC-ARCC-2027-000656-RFP
Scope of work
- Strategic planning and campaign development including annual media plans and campaign calendars
- Creative consultation and optimization to improve accuracy, accessibility standards, and platform compliance
- Campaign implementation, management, monitoring, and optimization across digital channels
- Annual search engine optimization (SEO) and answer engine optimization (AEO) audits and recommendations
- Media inventory purchasing and rate negotiation
- Tracking, analytics, and comprehensive reporting including monthly, campaign, and quarterly reviews
- Collaboration, project meeting attendance, and dedicated account management
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Adherence to Minnesota State Terms and Conditions | 5 |
| Work Plan | 30 |
| Cost/Value | 20 |
| Qualifications of Respondent and its personnel | 30 |
| Completeness, thoroughness and detail of the response | 10 |
| Accessibility | 5 |
Minimum qualifications
- Experience with higher education recruitment marketing, specifically community and technical colleges
- Demonstrated ability to work with small markets to target effectively
- Qualifications of personnel and capacity to provide required services
- Compliance with Minnesota Secretary of State Requirement
Documents to include with your response
- Work plan
- Line item budget and cost breakdown
- Resumes or biographical information of team lead and project team
- Completed references spreadsheet for three largest clients or educational institutions
- Completed Voluntary Product/Service Accessibility Template (VPAT) or equivalent
- Completed, signed, and notarized Affidavit of Non-Collusion
- Completed and signed Affirmative Action Requirements declaration page
- Supplier Diversity Form and certification (if applicable)
- TG/ED/VO certification from Office of Equity Procurement (if applicable)
Key dates
- Open
- 10/26/2026, 12:00 AM CDT
- Close
- 11/16/2026, 12:00 PM CST
- Sealed Until
- 11/16/2026, 12:00 PM CST
- Oral presentations week
- week of November 30th, 2026
- Desired contract effective date
- January 1, 2027
How to submit
- Method
- Electronic via Minnesota State's e-procurement system
- Instructions
- Hard copy submissions, emails, or submissions through any other medium will not be considered.
Contract details
- Term
- Three (3) years with two optional one-year renewals, totaling up to five years.
- Estimated value
- $415,000 per year of the contract
- Place of performance
- Communities throughout Anoka and Isanti counties and surrounding east-central and north metro Minnesota markets
- Funding
- Perkins