Targeted Electric Vehicle Marketing Campaign and Website Management Services

The buyer seeks an onshore United States organization to provide offsite targeted marketing work services that inform residents about electric vehicle benefits, state programs, and supportive policies. The contractor will review recent national campaigns, create targeted campaign strategies for specific market segments, develop and test messaging, and oversee campaign management. Responsibilities also include developing a centralized website on a non-state platform to guide consumers and providing monthly and ongoing content maintenance. Offerors must submit responses digitally via email or online, including a signed Offeror Response Signature Page and a cost proposal submitted in a separate file. All questions are due no later than November 9, 2026. The initial contract term is for one year, with anticipated annual budgets not to exceed $1,000,000 for fiscal years 2029 through 2031, and $583,333 for fiscal year 2032. An evaluation committee will score mandatory and accessibility requirements on a pass/fail basis and award the contract using a total value method evaluating demonstrated experience, technical approach, and cost.