What the buyer needs
AI summaryTexas A&M University seeks proposals from qualified vendors to deliver marketing and communications services for its Citizens for Good program under the Office of Citizenship and Service. The required scope includes website development and management, brand guideline maintenance, audience-segmented communications strategy, social media calendar management, recurring email newsletters, and media coordination. Only onshore United States organizations are eligible to bid, and the work will be performed offsite. Proposals must be received before 2:00 p.m. CST on Wednesday, December 2, 2026, and all questions must be submitted no later than November 18, 2026. The university will award the contract based on best value evaluated out of 100 total points, including qualifications and relevant experience (25 points) and pricing proposal (15 points), with presentations or interviews utilized as needed. The intended contract term is an initial period of one year, with total renewals not to exceed five years.
Scope of work
- Develop and maintain brand guidelines including color palette, typography, and logo usage rules
- Maintain centralized messaging and terminology guide for consistent tone and language across materials
- Build audience-segmented messaging and campaign themes tied to program milestones and badge levels
- Plan, draft, and manage a recurring content calendar across social media channels
- Source and coordinate photography and video content reflecting authentic student experiences
- Maintain and continuously improve program website content, structure, user experience, and program information
- Plan and stage new website content including blogs, events, success stories, and credential pages
- Develop approved talking points, key messages, and framing language for public communications
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Qualifications and Relevant Experience | 25 |
| Pricing Proposal | 15 |
Minimum qualifications
- Experience in journalism, communications, marketing, public relations, broadcast production, agency services, or related fields in higher education
- Experience working with academic and administrative stakeholders, campus approval processes, and university communications standards
- Direct experience supporting civic leadership, service, character development, community engagement, or similar programs
- Demonstrated ability to manage communications initiatives with limited administrative support
- Descriptions of at least three projects completed within the last five years demonstrating similar services
Documents to include with your response
- Technical Proposal
- Pricing Proposal
- List of three references from the last five years
- State of Texas Subcontracting Plan
- Sample Insurance Certificate
- Signed Execution of Offer
- Signed and notarized Non-Collusion Affidavit
How to submit
- Method
- USPS, express mail, or electronic submission
- Instructions
- Electronic submission via electronic bid system or one electronic copy emailed to [email protected] in Microsoft Office or PDF format.