What the buyer needs
AI summarySedgwick County seeks one or more qualified firms to provide on-call media buyer services. The contractor will help plan, negotiate, place, reconcile, and report on advertising campaigns across print, billboards, radio, television, digital, mobile, and paid search platforms for county events, projects, and public relations needs. Eligible proposers must be USA organizations with at least three years of experience delivering comparable services. The resulting contract spans a three-year term for offsite work, though specific budget figures are not listed. Firms must email questions to Jaimee O’Laughlin by 5:00 pm CST on November 17, 2026. Proposals must be submitted digitally via email or online before 1:45 pm CST on December 8, 2026. Evaluators will assess submissions based on overall pricing, experience integrating digital analytics tools, and experience providing media buying services to government agencies.
Scope of work
- Strategy and planning of short-term media buying campaigns for county events, projects, or public relations needs
- Media buying across radio, outdoor, television/cable, digital/internet/mobile, print, promotions, and specialty media
- Coordination of outdoor production as necessary
- Reconciliation of all media placements
- Advertising performance analytics and tracking (post-campaign and mid-campaign if term is lengthy)
- Reporting on media buying campaigns (post-campaign and mid-campaign if term is lengthy)
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Examples of past work for advertising campaigns and their key performance metrics | 40 |
| Overall pricing – to include setup fees, labor costs, and access to discounts from media partners | 30 |
| Experience integrating digital analytics tools into media buying campaigns | 20 |
| Experience in providing media buying services for government agencies | 10 |
Minimum qualifications
- Minimum of three (3) years experience providing services similar to those specified in the RFP
- Understanding of industry standards and best practices
- Experience managing projects of comparable size and complexity to that being proposed
- Knowledge of and compliance with applicable federal, state, and local laws, statutes, ordinances, rules, and regulations
- Capacity to acquire all bonds, escrows, or insurances outlined in the RFP
- Ability to provide project supervision (as required) and quality control procedures
- Appropriate material, equipment, and labor to perform specified services
Documents to include with your response
- Firm profile with firm name, address, phone numbers, contact person, year established, and principals
- Relevant experience description, notably experience working with government agencies
- Minimum of three (3) professional references completed within the last three (3) years
- Disclosure of personal or financial interests in project properties or conflicts of interest
- Description of assistance sought from County staff
- Proof of insurance meeting minimum insurance requirements
- Completed and signed Response Form
- Privilege Log on Response Form Page 2 (if claiming non-disclosure)
- Acknowledgment of addenda
How to submit
- Method
- Electronic via email
- Instructions
- Enter the RFP number in the subject line and email the entire document with supplementary materials to [email protected].