What the buyer needs
AI summaryWilder Institute and the Wilder Institute’s Calgary Zoo seek a strategic agency partner to deliver integrated media and creative services, performing the work offsite. The scope includes brand strategy, campaign development, storytelling, integrated campaign execution, media planning, buying, digital performance marketing, and performance management. Wilder prefers a single-lead agency to coordinate both disciplines, although global worldwide organizations are eligible to bid and media and creative services will be evaluated separately. Interested agencies must request the full RFP package by November 13, 2026, to receive additional details regarding the available budget and evaluation criteria. Proponents must submit questions by November 27, 2026, and deliver digital proposals via email or online by December 18, 2026. Submissions must not exceed 30 pages and must include an executive summary, team structure, at least three relevant project references, and transparent pricing with a detailed case study budget.
Scope of work
- Brand strategy and management
- Creative strategy and campaign development
- Design and creative production
- Content and storytelling
- Integrated campaign execution
- Centennial creative development and execution for 2029
- Media strategy, planning, buying, and campaign activation
- Digital media, performance marketing, analytics, and reporting
Minimum qualifications
- Experience delivering scope of services comparable to those outlined in the RFP
- Demonstrated capability in integrated marketing, brand development, audience engagement, creative execution, and media services
Documents to include with your response
- Proposal Overview executive summary signed by an authorized person
- Agency experience and minimum of three references for relevant projects
- Proposed team, organizational structure, and disclosure of partners or subcontractors
- Strategic understanding and approach
- Methodology for creative, media, and integrated services
- Minimum of two case studies
- Case study cost breakdown for at least one relevant case study
- Initial-year approach and centennial planning
How to submit
- Instructions
- Proposals must not exceed 30 pages in total, regardless of whether pages are single or double-sided. Full RFP package requested via email.