What the buyer needs
AI summaryThe buyer seeks a vendor to provide comprehensive brand development services across five phases, starting with discovery, strategy, and identity. The scope includes stakeholder input, competitive scans, brand architecture aligned with the DPPC framework, logo and certification visualization systems, and accessibility considerations. The vendor will also design and develop a website in English with French and Spanish translations, create launch-ready templates, and support the brand launch. Additionally, the selected contractor must deliver brand governance recommendations, trademark guidance, and a detailed brand guide, performing all work offsite. Only onshore Canadian organizations are eligible to bid on this opportunity, and the buyer is currently looking for proposals without a stated budget. Applicants must submit all questions no later than November 20, 2026, and can submit their responses digitally via email or online.
Scope of work
- Phase 1 Discovery findings report with key insights and recommendations
- Phase 2 Brand strategy document, brand architecture, messaging framework, and audience profiles
- Phase 3 Naming, tagline, logo suite, colour palette, typography, and certification visualization system
- Phase 3 Mini brand guide and logo source files
- Phase 4 Website design and development in English, French, and Spanish
- Phase 4 Launch-ready templates and brand launch support
- Phase 5 Brand governance recommendations, approval process, and trademark recommendations
- Phase 5 Detailed brand guide with usage rules and co-branding guidance
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Relevant experience and demonstrated understanding of certification, safety, training, professional recognition, or industry association branding | Not specified |
| Quality, clarity, and practicality of the proposed approach, including stakeholder engagement and milestones | Not specified |
| Strength and relevance of portfolio examples, references, and demonstrated creative quality | Not specified |
| Value and cost, including transparency of fees, optional services, and assumptions | Not specified |
| Ability to deliver a brand that is credible, accessible, scalable, and suitable for global use | Not specified |
Minimum qualifications
- Qualified brand strategy, marketing, and creative firms
- Onshore (Canada Organization Only)
- Experience developing global brands
- Brands for certification programs, professional associations, safety organizations, or education programs are considered an asset
Documents to include with your response
- Proposal signed by an authorized representative
- Proposed methodology and completion timeline by phase
- Detailed budget and itemized costs by phase
- Portfolio samples or links
- Project team roles, biographies, relevant experience, and anticipated time commitment
- Client references or testimonials for comparable work
- Company profile including ownership, location, years in business, and subcontractors
How to submit
- Method
- Instructions
- Submit one electronic copy via email to the President of Utility Safety Partners. All proposals must be signed by an authorized representative.