What the buyer needs
AI summaryThe City of Arcadia seeks transit marketing, engagement, and branding consulting services. The requested scope includes consistent communications, branding, visual identity, brand development and evaluation, marketing and communications strategy, asset production, brand launch, stakeholder and partner coordination, and bus wrap design priority. Only onshore organizations in the United States are eligible to bid, and work may be performed onsite or offsite. Prospective consultants must submit written questions by November 30, 2026, and proposals by January 6, 2027. A Selection Committee of City staff will evaluate proposals based on firm and personnel qualifications, relevant public-sector transit marketing experience and references, and fee reasonableness. The City may conduct interviews and will award the contract to the consultant offering the best overall match rather than necessarily the lowest cost.
Scope of work
- Discovery and Assessment Memo documenting audit and stakeholder feedback
- Cohesive brand identity, messaging framework, and brand guidelines
- Bus wrap design coordinated with brand development
- Production-ready and editable source files for route maps, schedules, and flyers
- Social media assets and digital platform templates
- Transit signage designs
- Brand Launch Guide and implementation support with partners
- Performance measures and evaluation methods for marketing effectiveness
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Qualifications, experience, and capacity of the firm and assigned personnel | Not specified |
| Relevant transit marketing experience and references, with an emphasis on public-sector experience | Not specified |
| Fee proposal (cost reasonableness and value) | Not specified |
Minimum qualifications
- Onshore (USA Organization Only)
- Minimum of three (3) references for similar services
- City of Arcadia business license required for successful Consultant
- Registration with California Department of Industrial Relations if applicable
Documents to include with your response
- Signed letter of introduction
- Resumes of personnel providing services
- Minimum of three (3) references
- Samples of transit marketing materials
- Detailed project schedule
- Insurance ability statement
- Fee Proposal in separate sealed envelope and separate PDF
- Proposed modifications to Professional Services Agreement if any
How to submit
- Method
- Hard copy and electronic copy via email
- Instructions
- Submit two (2) hard copies (one original signed) to 240 W. Huntington Drive, Arcadia, CA 91007, and one (1) electronic copy via email. Fee Proposal must be in a separate sealed envelope and separate PDF.
