Marketing Strategy Implementation, Campaign Management, and Website Optimization for Official Languages Programs

The buyer requires an onshore Canadian organization to provide official languages programs brand strategy implementation services. The selected vendor must perform the work offsite, delivering development, implementation, and ongoing optimization of the marketing strategy. Specific duties include developing and coordinating integrated marketing campaigns across multiple channels, managing media planning, buying, and optimization, and conducting performance measurement services. Furthermore, the contractor must handle website content improvement, optimization, maintenance, security, and development. The buyer seeks proposals to establish the budget and charges an additional fee to obtain the main solicitation document. Potential bidders must submit all questions by October 9, 2026.