About this opportunity
AI summaryThe buyer requires digital agencies of record to provide modern marketing services for a large, multi-campus institution. The scope includes performance media strategy and execution across paid search, paid social, programmatic, influencer, and traditional media. Additionally, vendors will handle enterprise SEO and AI optimization, conversion and experience optimization, data measurement, lifecycle strategies, website development using Cascade CMS and Site Builder, email and SMS execution, and multi-channel marketing automation.
Buyer and opportunity details
- Client
- Indiana University Purchasing Department
- Solicitation No.
- RFP-PRO-1926-2026
Scope of work
- Performance media strategy and execution across paid search, paid social, programmatic, influencer, and traditional media
- Search visibility and AI discovery including enterprise SEO, technical SEO, and AI optimization (AIO)
- Conversion and experience optimization, CRO, landing page strategies, and accessibility compliance
- Data, measurement, and attribution including multi-touch models and media mix modeling
- Lifecycle and personalization strategy mapping across constituent stages
- Website development within Rivet design system, Cascade CMS, and Site Builder
- Email and SMS strategy, creative development, build, deployment, and execution
- Multi-channel marketing automation strategy development and execution
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Ability to meet scope of work | Not specified |
| Ability to meet compliance requirements | Not specified |
| Price | Not specified |
| Acceptance of terms & conditions | Not specified |
| Total cost of ownership | Not specified |
| Value add | Not specified |
Minimum qualifications
- Onshore (USA Organization Only)
Documents to include with your response
- Prerequisites agreement or addendum
- Proposal Response uploaded under Supplier Attachments
- Proposal Response Questions
- Rate Sheet Template
Key dates
- Request for Proposal issued
- 10/27/2026
- Questions due
- 11/3/2026 no later than 5:00 pm Eastern Time
- Clarifications sent to participants
- no later than 5:00 pm Eastern Time 11/10/2026
- Proposals due
- 11/24/2026 by 5:00 pm Eastern Time
- Remote or on-site presentations
- 1/25/2027 – 1/29/2027
- Selection of Supplier(s)
- on or about 2/5/2027
How to submit
- Method
- Electronic via JAGGAER Supplier Portal
- Instructions
- Upload responses under Supplier Attachments section of sourcing event RFP-PRO-1926-2026
Contract details
- Term
- Initial term of five (5) years, with a mutually agreed-upon option to renew for an additional 5-year term
- Place of performance
- Offsite