Marketing Research, Market Intelligence, and Market Analysis Service

The buyer requires a vendor to provide comprehensive marketing research, market intelligence, and market analysis services. The selected vendor will plan and conduct primary and secondary research, develop customer and market insights, and evaluate growth opportunities for new market entrances and product launches. Additionally, the scope includes competitive benchmarking, marketing spend and feasibility analyses, market or economic modeling, and providing training or coaching on research frameworks and analytical techniques. Work performance will take place offsite. Eligibility is limited to onshore vendors based in the USA only. The contract period will run for one year. Applicants must submit a proposal, but no specific submission deadlines, question dates, or evaluation criteria are provided.