About this opportunity
AI summaryThe Suffolk County Office of Central Procurement seeks proposals for marketing and promotion services for county tourism on behalf of the Office of the County Executive and Department of Economic Development and Planning. The selected contractor will conceive, develop, and execute creative campaigns, brand strategy, media planning, search engine optimization, and public relations to promote the county as a year-round business and leisure destination. Applicants must be United States organizations and can include not-for-profit corporations. Proposers must submit technical questions by 3:30 PM on November 18, 2026, and upload their completed proposals and separate cost proposals online via the Bonfire portal by 3:30 PM on December 4, 2026. The anticipated contract term is two years, with two one-year renewal options.
Buyer and opportunity details
- Client
- Suffolk County Office of Central Procurement
- Solicitation No.
- 2026-25
Scope of work
- Develop recommendations for a Suffolk County Marketing and Advertising Plan including strategic direction and brand development
- Develop and execute media planning and media buying across target audiences
- Paid search and search engine optimization execution and reporting
- Produce creative materials and advertising campaign elements in final form
- Prepare public relations content and build relationships with travel and business media
- Execute social media engagement across all platform touchpoints
- Utilize research platforms to generate quarterly insights and analytical performance reports
- Track and report key performance indicators and return on investment
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| EXPERIENCE & COST | 10 Points |
| QUALIFICATIONS OF PERSONNEL | 10 Points |
| STRATEGIC PLANNING/PLANNING APPROACH | Not specified |
| FINANCIAL INFORMATION | 5 Points |
Minimum qualifications
- Expertise specific to economic development through public relations with a focus on the hospitality industries
- Experience and capabilities in all promotional methods to ensure a unified brand experience
- Three client references in regional promotion of travel, business, relocation, marketing, or public relations
- Listing of all clients provided similar services within the last three years
- Submission of financial viability statements and disclosures regarding indebtedness, liens, litigation, and bankruptcy
Documents to include with your response
- Transmittal letter signed by a corporate officer or authorized agent
- Technical Proposal / Statement of Work
- Cost Proposal/Fee Schedule (submitted as a separate PDF file)
- Disqualification of Non-responsible Bidders (LL 52-2012 Form)
- Suffolk County Form 22 Contractor's/Vendor's Public Disclosure Statement
- Non-Collusive Offer Certification (FTS Form)
- Lawful Hiring Form (LHE-1/2 Form)
- Living Wage Form (LW1/38 Form)
- Suffolk County Union Organizing Certification/Declaration (LO1 Form)
- Lobbying Certification Form
Key dates
- Advertised/Issue Date
- November 5, 2026
- Technical Questions Due
- November 18, 2026 by 3:30 PM
- Proposal Due Date
- December 4, 2026 by 3:30 PM
How to submit
- Method
- Electronic via the Bonfire portal
- Instructions
- Upload at https://suffolkcountyny.bonfirehub.com/portal/. Maximum upload file size is 1000 MB; no embedded documents; Cost Proposal must be a separate PDF file.
Contract details
- Term
- Two-years, with two one-year renewal options
- Place of performance
- Suffolk County, New York
- Insurance and bonding
- Proposer must comply with terms and conditions including indemnification and insurance as set forth in the Model Contract.
- Funding
- A portion of hotel and motel room occupancy tax revenues (up to 5.5% per diem rental rate)