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Small Business Commercial District Support Services for Downtown and Neighborhood Corridors

Buyer
City of Pontiac
Place of performance
City of Pontiac, including downtown and neighborhood commercial corridors such as Walton, Perry, Auburn, and Huron
Submission deadline
Dec 3, 2026

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What the buyer needs

AI summary

The City of Pontiac seeks qualified organizations, firms, individuals, and teams to deliver a coordinated small business commercial district support program. The scope includes individual business assessments, confidential consulting, recurring workshops, e-commerce support, district marketing, placemaking, and commercial-property activation across downtown and neighborhood corridors such as Walton, Perry, Auburn, and Huron. Eligible applicants include onshore USA organizations, and the City encourages partnerships that apply the Main Street 4 Point Approach without requiring organizational membership for participation. The City will evaluate proposals on a 100-point scale covering commercial-district conditions, organizational experience and delivery capacity, deliverables and reporting, and cost reasonableness. Applicants must submit proposals electronically by November 30th at 11:59. The City is looking for proposals and will conduct quarterly compliance reviews, while the final agreement will define the scope, budget, and schedule.

Buyer and opportunity details

Set-aside
Small Business Commercial District Support Services - Deadline December 3,2026, Marketing and Branding RFP USA , Marketing and Branding RFP Michigan <meta http-equiv="keywords" content="USA (Pontiac, Michigan) - Small Business Commercial Distr

Scope of work

  • Individual business assessments, action plans, confidential consulting, and resource referrals.
  • English- and Spanish-language outreach, consulting, and workshops based on demand.
  • Recurring workshops on placemaking, marketing, digital tools, cybersecurity, and contracting.
  • District marketing, storytelling, cross-promotion, storefront activation, and business recruitment.
  • Verified inventory of available and underused commercial properties.
  • E-commerce support, including recruitment, onboarding, content guidance, and training.
  • Vendor markets, pop-ups, and space-activation activities subject to City approval.
  • Program administration, monthly activity and expenditure reports, and quarterly performance reviews.

How proposals are evaluated

CriterionWeight / scoring
Understanding of program goals, Pontiac business needs, and downtown and neighborhood commercial-district conditions15 points
Technical approach, implementation feasibility, service quality, and district-level delivery25 points
Relevant organizational experience, personnel, partnerships, and delivery capacity20 points
Outreach, language access, accessible participation, and equitable geographic coverage15 points
Deliverables, performance measurement, property and participant data quality, and reporting10 points
Cost reasonableness and value relative to proposed services15 points

Minimum qualifications

  • Familiarity with the Main Street 4 Point Approach (Economic Vitality, Design, Organization, and Promotion).
  • Brokerage activity requires proper authorization.

Documents to include with your response

  • Technical approach and implementation plan addressing each Section 4 deliverable.
  • Authorized signature.
  • Disclosures of conflicts, referral-related fiscal interests, and involvement in developing this RFP.

How to submit

Method
Electronic
Instructions
Proposals must be submitted electronically by November 30th at 11:59 pm. Late submissions may not be accepted.
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