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OpenSolicitation RFP2027-11

Public Relations Consultant Services for Strategic Communications, Social Media, and Media Outreach

Buyer
Township of Parsippany-Troy Hills
Place of performance
Offsite (Township of Parsippany-Troy Hills, NJ for required meetings)
Submission deadline
Dec 4, 2026

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What the buyer needs

AI summary

The Township of Parsippany-Troy Hills seeks a Public Relations Consultant (RFP2027-11) to provide services through December 31, 2027. The consultant will collaborate with township officials and staff to develop a strategic communications plan focused on increasing engagement, media relations, and public outreach. Requested services include website management assistance, video and photography collection, graphic design of print and web collateral, and media relations such as press releases, pitches, and op-eds. The consultant will also manage social media strategy, content creation, paid campaigns with client-funded ad costs, and monthly analytics for Facebook, Instagram, and X. Only onshore USA organizations are eligible to bid, and work will be performed offsite, with sealed proposals submitted to the Director of Purchasing at 1001 Parsippany Boulevard, Parsippany, NJ 07054. An evaluation committee will assess proposals based on qualifications, understanding of the project scope, prior government experience, and management accessibility.

Scope of work

  • Collaborate with township officials to develop a strategic communications plan
  • Assist and make recommendations with website management
  • Collect video, photography, and other content
  • Graphic design of posters, flyers, brochures, and web graphics
  • Social media strategy consulting, messaging, and account monitoring
  • Execute paid social media campaigns and provide monthly analytics
  • Develop and implement media outlet relationship plans
  • Write and distribute press releases, media advisories, pitches, and op-eds

How proposals are evaluated

CriterionWeight / scoring
Experience and reputation in the fieldNot specified
Availability to accommodate any required meetings of the TownshipNot specified
Qualifications/General AbilitiesNot specified
Understanding of Project Scope/Proposed Methods/ProceduresNot specified
Prior Experience and FamiliarityNot specified
Management/Organization/AccessibilityNot specified
PriceNot specified

Minimum qualifications

  • Onshore (USA Organization Only)
  • Minimum of three (3) references for similar services, preferably within last three years
  • Familiarity with Federal and State statutes, regulations and procedures
  • Ability to work with government agencies at Federal, State, County, and Local levels
  • New Jersey Business Registration

Documents to include with your response

  • Statement of stockholders owning 10% or greater interest
  • Minimum of three (3) references
  • Resumes and company profile
  • List of anticipated subcontractors
  • New Jersey Business Registration Certificate
  • Disclosure of Investment Activities in Iran certification
  • Compensation proposal (monthly retainer and blended agency hourly rates)

How to submit

Method
Sealed hard copy
Instructions
Submit one original and one copy by hand, overnight courier, or mail to Suzanne Taylor, Director of Purchasing, 1001 Parsippany Boulevard, Parsippany, NJ 07054, marked with provider name/address, RFP#, Title, and 'Sealed RFP Response'.