What the buyer needs
AI summaryThe Township of Parsippany-Troy Hills seeks a Public Relations Consultant (RFP2027-11) to provide services through December 31, 2027. The consultant will collaborate with township officials and staff to develop a strategic communications plan focused on increasing engagement, media relations, and public outreach. Requested services include website management assistance, video and photography collection, graphic design of print and web collateral, and media relations such as press releases, pitches, and op-eds. The consultant will also manage social media strategy, content creation, paid campaigns with client-funded ad costs, and monthly analytics for Facebook, Instagram, and X. Only onshore USA organizations are eligible to bid, and work will be performed offsite, with sealed proposals submitted to the Director of Purchasing at 1001 Parsippany Boulevard, Parsippany, NJ 07054. An evaluation committee will assess proposals based on qualifications, understanding of the project scope, prior government experience, and management accessibility.
Scope of work
- Collaborate with township officials to develop a strategic communications plan
- Assist and make recommendations with website management
- Collect video, photography, and other content
- Graphic design of posters, flyers, brochures, and web graphics
- Social media strategy consulting, messaging, and account monitoring
- Execute paid social media campaigns and provide monthly analytics
- Develop and implement media outlet relationship plans
- Write and distribute press releases, media advisories, pitches, and op-eds
How proposals are evaluated
| Criterion | Weight / scoring |
|---|---|
| Experience and reputation in the field | Not specified |
| Availability to accommodate any required meetings of the Township | Not specified |
| Qualifications/General Abilities | Not specified |
| Understanding of Project Scope/Proposed Methods/Procedures | Not specified |
| Prior Experience and Familiarity | Not specified |
| Management/Organization/Accessibility | Not specified |
| Price | Not specified |
Minimum qualifications
- Onshore (USA Organization Only)
- Minimum of three (3) references for similar services, preferably within last three years
- Familiarity with Federal and State statutes, regulations and procedures
- Ability to work with government agencies at Federal, State, County, and Local levels
- New Jersey Business Registration
Documents to include with your response
- Statement of stockholders owning 10% or greater interest
- Minimum of three (3) references
- Resumes and company profile
- List of anticipated subcontractors
- New Jersey Business Registration Certificate
- Disclosure of Investment Activities in Iran certification
- Compensation proposal (monthly retainer and blended agency hourly rates)
How to submit
- Method
- Sealed hard copy
- Instructions
- Submit one original and one copy by hand, overnight courier, or mail to Suzanne Taylor, Director of Purchasing, 1001 Parsippany Boulevard, Parsippany, NJ 07054, marked with provider name/address, RFP#, Title, and 'Sealed RFP Response'.
